Place 2022: Immersive Digital Experiences for the Physical World
One of the launchpoints for the real-world metaverse will be the longstanding digital out-of-home (DOOH) space. Activations for AR and other immersive media can happen through everything from billboards to bus shelters to retail endcaps. Key Takeaways Here are a few key messages or insights that we gleaned from this session. The digital out-of-home industry […]
Place 2022: Music and the Metaverse
One of the early killer apps for the metaverse is music and entertainment. Concerts in Fortnite and other metaverse outputs continue to break attendance records as they placeshift events on a global scale. What’s the metaverse music opportunity? iHeart breaks it down for us. Key Takeaways Here are a few key messages or insights that […]
Place 2022: Metadata in the Real World
The real-world metaverse will be nothing without data. We’re talking place data, business data and all the things traditionally covered by location-intelligence companies like Groundtruth. We hear from the company about its place in the metaverse value chain Key Takeaways Here are a few key messages or insights that we gleaned from this session. Though […]
Place 2022: Transactions in the Metaverse
Square is closer to the SMB than anyone. How has its business evolved from the mobile dongle used by food trucks and farmer’s markets? And how has the company evolved in the process? Key Takeaways Here are a few key messages or insights that we gleaned from this session. Square made an organizational shift recently […]
Place 2022: Localizing Content
There’s lots of excitement over a real-world metaverse to bring greater digital depth and dimension to physical waypoints like SMB storefronts. But beyond the sexy front-end vision, none of this will happen without good local data. Key Takeaways Here are a few key messages or insights that we gleaned from this session. While Meta and […]
Place 2022: Meta’s Metaverse in Action
Meta jumpstarted the current wave of public interest in the metaverse. So what’s its vision for how that will materialize in the coming years and what is it up to today? We hear directly from the company about its directions Key Takeaways Here are a few key messages or insights that we gleaned from this […]