There’s lots of excitement over a real-world metaverse to bring greater digital depth and dimension to physical waypoints like SMB storefronts. But beyond the sexy front-end vision, none of this will happen without good local data.

Key Takeaways

Here are a few key messages or insights that we gleaned from this session.

• While Meta and others build the technological underpinnings of the metaverse, the local commerce industry is likewise tapping into its competencies to support that vision with data.
• The realization of a real-world metaverse will involve lots of the blocking and tackling that has driven local advertising and commerce space for years.
• The rallying cry for local marketing has always been that SMBs are too busy being chefs and roofers to be technologists and CMOs. This concept will go into hyperdrive when it comes time to introduce them to metaverse marketing. And the Tiger Pistols of the world will be there to help them.

The AHA Moment: Localizing Content

One of the core principles of the ‘real-world metaverse’ is bringing digital depth to local waypoints. And that starts with localizing content.

Donny Dye, Tiger Pistol