One of the early killer apps for the metaverse is music and entertainment. Concerts in Fortnite and other metaverse outputs continue to break attendance records as they placeshift events on a global scale. What’s the metaverse music opportunity? iHeart breaks it down for us.

Key Takeaways

Here are a few key messages or insights that we gleaned from this session.

• Covid got everyone accustomed to all-things remote. But some things need to be experienced IRL, such as concerts.
• That said, there’s the opportunity for a dual track: live concerts can continue happening and attracting large audiences. But companion experiences can bring the concert to a long-tail of place-shifted fans that can’t be there.
• This expands the opportunity for live events beyond a specific geography, scaling the addressable market to global levels.
• iHeart demonstrated this principle with a Charlie Puth virtual concert last week, and the playbook for such events will continue to be refined.

Keynote: Music and the Metaverse

The real-world metaverse isn’t just a visual endeavor. What are opportunities to deliver intelligent and location-relevant audio?

Jonathan Faulkner, iHeartMedia
Christian Ward, Yext