Rather than be a reset, the metaverse will sprout out of the existing web, infusing more 3D and “embodied” experiences as Mark Zuckerberg says. As such, it will inherit some aspects of the existing digital marketing playbook. So what does that landscape look like today and where’s it going?

Key Takeaways

Here are a few key messages or insights that we gleaned from this session.

• The metaverse is new but it’s also not. When you hear people define it, you could almost swap in the word “internet” for metaverse.
• This framing also makes it less intimidating and easier to conceptualize, which is a key success factor for making it mainstream viable.
• Beyond consumer understanding, metaverse proponents have to think about SMBs… who are famously and perpetually a few years behind as a whole (there are exceptions of course).
• History will repeat in terms of the SMB adoption curve for past tech shifts such as social and mobile. And like those transitions, it will require refined strategies to educate SMBs and bring them into this new environment in ways that supports their marketing goals.
• This will be a decades-long process. Indeed, SMB adoption of those “past transitions” noted above is still underway.

Measuring the Impacts of the Ever Changing Digital Media Landscape

Media and tech evolution continues to accelerate. How will today’s digital media landscape look in the age of the real-world metaverse?

Jeff Hastedt, Brkthru Digital