Online Selling Is Now for Everyone
Commerce has been part of the fabric of human society for thousands of years. The ancient Greek historian Herodotus suggests that retail originated in Asia Minor in the 7th millennium BC. ¹ Since then, we’ve made countless advancements in the art of buying and selling. One of the most significant of those is without a […]
Place 2022: The Ever-Changing Digital Media Landscape
Rather than be a reset, the metaverse will sprout out of the existing web, infusing more 3D and “embodied” experiences as Mark Zuckerberg says. As such, it will inherit some aspects of the existing digital marketing playbook. So what does that landscape look like today and where’s it going? Key Takeaways Here are a few […]
Place 2022: Mapping the Real-World Metaverse
One of the key aspects of a real-world metaverse is location-based data that’s geo-anchored to activate digital experiences where and when relevant. Google is primed for this evolution given 20+ years as the world’s search engine. We hear directly from the company about its vision. Key Takeaways Here are a few key messages or insights […]
Place 2022: Local and the Metaverse
The metaverse is still early and undefined but much of it is just the next version of networked experiences… in other words, the internet. Many of the dynamics and strategies will therefore be inherited from the internet. Airtank’s Jason Tabeling shows us how. Key Takeaways Here are a few key messages or insights that we […]