Special Edition: Here is a roundup of all the recap posts from the presentations that took place at the 2016 Place Conference in Chicago, September 21.
PlaceConf: Zenreach Case Study Highlights Location Possibilities with Wi-Fi
“During a case study, Four Entertainment Group (4EG), a privately held company of various bars and restaurants, discussed how Zenreach helped them collect more customer email addresses and communicate with them regularly via Wi-Fi.”
PlaceConf: How Smart Lighting Can Improve Indoor Location
“Aisle411 and Philips Lighting discussed what the retail world looks like when utilizing smart lighting.”
PlaceConf: Top Audience Tweets Live from Chicago
“Here are the top tweets that were generated from the event using the #PlaceConf hashtag.”
PlaceConf: Google Looks Beyond Lat-Long to Contextualize the Physical World
“Google’s Chandu Thota said that location data accuracy – simple lat-long coordinates – is overrated.”
PlaceConf: What Shell Learned about Consumer Behavior from Location Data
“In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting and driving ROI and targeted transactions.”
PlaceConf: How an Apple iPhone Update will Accelerate Beacon Adoption
“Beacon growth has been rapid, but Walle expects it to increase significantly now that Apple has removed the iPhone headphone jack.”
PlaceConf: SIM Partners Uses Mobile Wallets to Map Search to Store Behavior
“SIM Partners shared a case study with the Place Conference audience about work they did with Shoe Carnival to better understand how customers go from search to store.”
PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters
“In open spaces, GPS is accurate within 5 meters and in city environments GPS is accurate within 16.8 meters.”
PlaceConf: McDonald’s Campaign Connects Offline Data Signals with Customers
“During a discussion of a case study with NinthDecimal and OMD, the Place Conference audience heard about how McDonald’s was able to build awareness and drive loyalists into stores to play Monopoly.”
