Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing online marketing. Even as many SMBs have become much
Even Google and its various websites are subject to the same search algorithm the rest of our websites are. With over 7,000 websites globally, the
There is no denying the power of meeting face-to-face. Often the most efficient way to do this is at live events. According to a Demand Gen
The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with
Most marketers have come to understand the reality of a nuanced, unique and non-linear path to purchase for consumers. The new path is a result
Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing
There have been many discussions on this blog related to do-it-yourself (DIY) digital marketing within the small and medium-sized business (SMB) population. From exploring the
Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is
Running a digital marketing business only appears to be getting harder and harder. While the majority of small businesses DIY their marketing (often with lackluster
Over the last two years, the role of the small business website was a source of debate for local marketers. While some argue that Google
