Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing online marketing. Even as many SMBs have become much
Even Google and its various websites are subject to the same search algorithm the rest of our websites are. With over 7,000 websites globally, the
There is no denying the power of meeting face-to-face. Often the most efficient way to do this is at live events. According to a Demand Gen
The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with
Most marketers have come to understand the reality of a nuanced, unique and non-linear path to purchase for consumers. The new path is a result
Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing
There have been many discussions on this blog related to do-it-yourself (DIY) digital marketing within the small and medium-sized business (SMB) population. From exploring the
Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is
Running a digital marketing business only appears to be getting harder and harder. While the majority of small businesses DIY their marketing (often with lackluster
Over the last two years, the role of the small business website was a source of debate for local marketers. While some argue that Google
The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from
Large brands have the marketing dollars to outspend most local competitors, but the process of ad or content creation and distribution takes a long time
The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the
Digital media captures over half of all media time spent, and the other half of the time is mostly spent watching TV. Digital’s increasing share
The latest Pew research related to US internet usage, device ownership and social media usage revealed very little activity. The most notable takeaway is that,
In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions
According to chiefmartec.com’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150
The ease with which consumers can research a product, service or business has called into question long-standing sales tactics and philosophies. In many ways, modern
Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
