Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
App Downloads Aren’t a Barrier to Location Intelligence for July Systems (October 27, 2016)
LSA Insider: “Traditionally, one of the major barriers for location players has been the requirement that consumers have a particular mobile app, with location services turned on.”
Now Accepting Entries to the 2017 Ad-to-Action Awards (October 27, 2016)
LSA Insider: “Today the Local Search Association announced the launch of the fourth annual Ad-to-Action Awards.”
Social Ads Drive Awareness, Revenues for SMBs (October 27, 2016)
eMarketer: “SMBs were about three times as likely to rely on social ads as any other format.”
Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’ (October 27, 2016)
Street Fight: “The data it collects from check-ins and pervasive spatial tracking (opted-in) is what he calls ‘ground truth data.’”
Location In 2016: What Marketers Need To Know About Consumer Attitudes, Data Quality (October 26, 2016)
GeoMarketing: “78 percent of marketers have increased their spending on location-based mobile advertising this year.”
Q3 Reports: Facebook continues to see significant ad spend growth (October 26, 2016)
Marketing Land: “Advertisers are seeing higher engagement rates, even as CPCs trend down.”
Mobile Research Starts The Purchase Cycle; 78% Buy Within The Day (October 26, 2016)
MediaPost: “Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind.”
Groupon is buying LivingSocial, plans to downsize business to 15 markets from 27 (October 26, 2017)
TechCrunch: “Groupon announced it would acquire LivingSocial, its onetime big rival that was partly owned by Amazon, for an undisclosed sum.”
