Daily News: 2017 Ad-to-Action Awards, Social Ads Drive SMB Awareness, Location in 2016
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. App Downloads Aren’t a Barrier to Location Intelligence for July Systems (October 27, 2016) LSA Insider: “Traditionally, one of the major barriers for location players has been the requirement that consumers have a particular […]
Now Accepting Entries to the 2017 Ad-to-Action Awards
Today we are excited to announce the launch of the fourth annual Ad-to-Action Awards. Like previous years, the competition seeks to showcase new ideas, stimulate thinking and celebrate the best local and location-based marketing products, solutions and campaigns that are driving consumer actions (calls, clicks, store visits, etc.). We had 60 entries in 2014, 91 […]
App Downloads Aren’t a Barrier to Location Intelligence for July Systems
There are a number of moving pieces as it relates to the location data and tech space. Mobile service providers, mobile OS platforms, location tech providers, existing tech infrastructure, the storefront and the consumer all have an important role in how location intelligence is derived, understood and subsequently acted upon. Traditionally, one of the major […]