Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Why SIM Partners Think a Cubs World Series Win Is Important for Brands (November 3, 2016)
LSA Insider: “The World Series win, for example, is great marketing fodder for brands with brick and mortar locations in the Chicago area.”
Mobile and tablet internet usage surpasses desktop for first time: StatCounter (November 2, 2016)
ZDNet: “Global internet usage on smartphones and tablets exceeded desktop usage for the first time.”
Google and Facebook are booming. Is the rest of the digital ad business sinking? (November 2, 2016)
Recode: “Advertisers have started moving big chunks of their budgets from traditional media to Google and Facebook. Everyone else in digital is shrinking.”
The New York Times Says Not to Worry About Its 18.5% Drop in Print Advertising (November 2, 2016)
AdAge: “CEO Mark Thompson sought to convince analysts that it’s not the end of the world thought the company reported a 7.7% drop in overall advertising revenue.”
Uber Takes An Innovative View Of Location With New Rider App (November 2, 2016)
GeoMarketing: “Riders will soon be able to seamlessly input a friend’s real-time location as their car’s destination.”
Yext Reviews product is pre-optimized for Schema, balances reviews across sites (November 2, 2016)
Search Engine Land: “Company says that capturing more reviews will help with local ranking.”
Big Data is giving us too many ‘Spray and Pray’ solutions (November 1, 2016)
Campaign US: “Brands too often try to speak to everyone, creating 500 versions of creative and letting consumers choose the best.”
