Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 48% of Local Shoppers Said Secondary Biz Info Drove Decision to Buy (November 2, 2016)
LSA Insider: “However, a new study has identified the specific information or business data that are ‘primary’ and ‘secondary’ to consumer purchase research.”
When It Comes To In-Store Mobile Usage, Branded Apps Don’t Matter Much (November 2, 2016)
GeoMarketing: “Consumers browsing in a store are interested in using their smartphones for three things: research, messaging, and listening to music.”
Top 10 Articles on LSA Insider from Q3 2016 (November 2, 2016)
LSA Insider: “Based on article views, shares and comments, here are the top ten most popular posts from Q3 2016 on LSA Insider.”
8 ways SEO has changed in the past 10 years (November 1, 2016)
Search Engine Land: “The biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).”
Desktop Search Ads Fall for First Time, IAB Says, as Digital Ad Revenue Sets Another Record (November 1, 2016)
Ad Age: “Growth was fueled by mobile, which looks on pace to overtake desktop as soon as this year’s end.”
Twitter joins bot battle with automated messages in DMs (November 1, 2016)
CNet: “After Facebook lit up Messenger with customer service bots, Twitter lets companies set up automated greetings and replies in direct messages.”
Instagram wants to be a place where people go online shopping (November 1, 2016)
LA Times: “Instagram is making it easier for retailers to promote and sell products through photos.”
