Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Tune in to ‘Customer Funnel’ Webinar (Next Tues.) to Debate the Future (October 21, 2016)
LSA Insider: “Attend the webinar to debate whether or not a more holistic ‘customer funnel’ approach to SMB product development and sales is the right answer for customer churn.”
4 Things A Retail App Must Do To Enhance The In-Store Experience (October 21, 2016)
GeoMarketing: “GPShopper outlines a basic framework that emphasizes commerce, loyalty, engagement, and utility.”
YP Study Shows That Complete, Consistent Presence Critical to SMBs (October 20, 2016)
LSA Insider: “Consumers report using roughly 3 sources to make buying decisions, and the number varied by shopping category.”
The Where Factor: How Location Data Offers a New Marketing Edge (October 20, 2016)
Adweek: “An individual’s longitudes and latitudes form and inform a portrait about him or her.”
Google Drives In-Store Foot Traffic Through Online Affiliate Location Extensions (October 20, 2016)
MediaPost: “Google introduced Thursday affiliate location extensions in AdWords to help manufacturers drive customers to retail locations that sell their products through online ads.”
Research: location a primary buying consideration for 43 percent of consumers (October 20, 2016)
Marketing Land: “Survey identifies ‘primary’ and ‘secondary’ consumer purchase variables.”
