Amazon Turns Services into Commodities
Yesterday, Amazon Home Services – originally launched in November as Amazon Local Services – was made available to much of the country, though the high-coverage
Joe Morsello
March 31, 2015
Joe Morsello
Joe is the Director of Marketing for the Local Search Association
LSA Members in the News: UBL, Infogroup, WebPunch, Sonata, xAd
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Joe Morsello
March 27, 2015
Webinar: New LSA Research and LSA|15 Preview
Please join LSA for an exclusive webinar presentation next Thursday, April 2 from 2 pm – 3 pm ET. LSA VP of Strategy & Insights Greg
Joe Morsello
March 26, 2015
91 Entries to Ad to Action Awards, 20 Finalists
Today we are excited to announce the finalists for the second annual Ad to Action Awards. We received 91 entries, an over 50% increase compared
Joe Morsello
March 26, 2015
Goodzer’s Merchant Center Goes Beyond NAP into Enhanced Data
A recent study showed that brands are struggling to provide “depth” of content online. Outside of name, address and phone number, consumers aren’t getting access
Joe Morsello
March 25, 2015
WebPunch Uses Automation to Facilitate Customer Reviews
WebPunch is a full-service online reputation management company that specializes in improving a company’s visibility and online credibility. The company creates “sophisticated solutions” intended to facilitate the
Joe Morsello
March 25, 2015
Study: Brands “Get” Websites, Still Behind on Other Location Tactics
Despite the headline, not all multi-location brands have great, location optimized websites and, not all brands are behind when it comes to critical location tactics
Joe Morsello
March 23, 2015
LSA Members in the News: Bloom Ads, Dex Media, Local Site Submit, YP.ca
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Joe Morsello
March 20, 2015
LA Times, Toyota, Advance Auto Parts, Square Join Growing LSA|15 Speaker List
Back in February we shared a preliminary list of speakers for the 2015 LSA Conference April 20-22 in LA. Since then we have added over
Joe Morsello
March 19, 2015
Bloom Ads: Building Local Relevance with Personalized Media Plans
Bloom Ads, Inc. is a fully integrated media planning and buying agency headquartered in Los Angeles, California. Here is the company’s description taken from its
Joe Morsello
March 18, 2015
Top 10 Client Questions Faced by Digital Sales Teams
As outlined in a recent blog post, digital marketing expertise from one marketer to another varies dramatically. That same variation exists among SMBs and national
Joe Morsello
March 18, 2015
Webinar: Consumers are Texting Business Landlines so Let Them
A little known fact is that consumers are actually texting landlines and 800 numbers but businesses wouldn’t know that because these phone numbers don’t accept
Joe Morsello
March 16, 2015
LSA Members in the News: Dex Media, ReachLocal, Beyond Private Label, DAC Group, DialogTech
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Joe Morsello
March 13, 2015
Beyond Private Label Wants to Help Get Your SMB Clients Online
Beyond Private Label (BPL) is an internal, private-label provider of custom websites, mobile websites, and other digital products. By integrating with client operations, BPL helps
Joe Morsello
March 11, 2015
Mobile Fanatics: 75% Click, 70% Buy from Mobile Ad Exposure
Clicks have become a dubious metric for mobile advertising. Research has shown that clicks don’t always translate into purchases and may even be negatively correlated
Joe Morsello
March 11, 2015
Study: SMB Growth Depends on New Advertising & Marketing Strategies
SMBs are feeling more confident in their future and for the first time in seven years, the majority of SMBs are pointing to a specific
Joe Morsello
March 10, 2015
LSA Members in the News 3/2/15: Urgent.ly, BuzzBoard, Yahoo, Telmetrics
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Joe Morsello
March 6, 2015
How Texting to Landlines is Changing B2C Marketing
Please join LSA and AdsLocal for an exclusive webinar presentation next Thursday, March 12 from 2 pm – 3 pm ET. Surveys show that 92%
Joe Morsello
March 4, 2015
GoDaddy, Yelp, Yahoo, Google, YP, Closely to Speak at LSA’s Digital Boot Camp in LA
As an industry we talk a lot about small business owners but we rarely talk to them directly. For this reason, on April 19, in advance of
Joe Morsello
March 4, 2015
Acxiom: Helping SMBs Unlock the Power of Consumer Data
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over
Joe Morsello
March 4, 2015