Author Archive

LSA15: The Brand Perspective

During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of

LSA15: Serving the Small-Budget Marketer

Serving the small budget marketer and keeping them happy remains a challenge. With a focus on performance, Perry Evans of Closely, David Mihm of Moz and

LSA15: The Future is Beaconing

Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution.  Lara Mehanna of