Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership.
Duda Offers Solutions for Google’s Mobile-Friendly Update (May 13, 2015)
LSA Insider: “. . . Mobile search is a hyper-local activity and it’s very important for a mobile website visitor to get the information they need as quickly as possible. That idea seems simple, but even today the majority of small businesses still don’t have a mobile-friendly website. As of April 21, 2015 Google has updated their mobile search algorithm to penalize non-mobile friendly websites by ranking them lower in search results on mobile phones. Duda has two solutions to solve this problem.”
Study by Yellow Pages Shows Canadian Small Businesses Losing Potential Clients Due to Inaccurate Business Info Online (May 12, 2015)
Press Release: “Eighty percent of Canadians have been unable to connect with local businesses due to inaccurate or outdated information in online or mobile searches at some point in the past 12 months. A recent omnibus survey commissioned by Yellow Pages, a leading digital media and marketing solutions company, concluded that Canada’s small businesses are losing potential clients due to their inability to keep their basic business information updated across the current digital ecosystem of websites, mobile apps and social media platforms. The same poll revealed that on a yearly basis, over 285 million digital searches for Canadian businesses result in incorrect information.”
Martin Agency‘s John Adams inducted into AFF Advertising Hall of Fame (May 10, 2015)
Richmond.com: “You may have seen the news that John B. Adams Jr., chairman of The Martin Agency, based in Richmond, was inducted recently into the American Advertising Federation’s Advertising Hall of Fame.”
ReachLocal Named a Finalist in 2015 American Business AwardsSM (May 8, 2015)
Press Release: “ReachLocal Inc. a leader in powering online marketing for local businesses, announced today that it was named a finalist in The 2015 American Business Awards. Its ReachEdge solution is being recognized in the “New Product or Service of the Year — Lead Generation Solution” category and will ultimately be a Gold, Silver or Bronze Stevie® Award winner in the program. The new product awards will be presented at The American Business Awards event in San Francisco on Friday, September 11. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for The American Business Awards consideration.”
Yellow Pages Limited Reports First Quarter 2015 Financial Results (May 8, 2015)
Press Release: “Yellow Pages Limited released its operational and financial results today for the first quarter ended March 31, 2015. The Company’s Return to Growth Plan (the “Plan”) continued to make strong progress, with investments concentrated on returning Yellow Pages to revenue and EBITDA growth in 2018. ‘A number of initiatives are currently underway across the organization, dedicated to increasing awareness of Yellow Pages as a digital brand, delivering verticalized solutions to our customers and users, growing traffic to our digital properties and accelerating customer acquisition,’ said Julien Billot, President and Chief Executive Officer of Yellow Pages.”
