Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership.
Dex Media Launches New DexLnk CRM Platform (May 7, 2015)
Press Release: “Dex Media, Inc., one of the largest national providers of social, local and mobile marketing solutions through direct relationships with local businesses, today announced the launch of its new customer relationship management platform, DexLnk. DexLnk offers small and medium-sized businesses a free platform for managing all customer data and communications in one place. The pilot product helps Dex Media clients build and manage customer lists, accept appointments using an online calendar, and send customers confirmations and reminders via email and text messaging.”
Dex Media Announces First Quarter 2015 Earnings (May 7, 2015)
Press Release: “Dex Media, Inc., one of the largest national providers of social, local and mobile marketing solutions through direct relationships with local businesses, today announced financial results for the first quarter 2015. Key highlights for first quarter 2015: On track to exceed expense reduction target for 2015, realizing annualized run rate savings of approximately $160M; Launched new service model featuring dedicated campaign management; Completed digital product simplification and began testing new solutions including DexLnk, a CRM product that helps SMBs automate their marketing.”
Starcom Media veteran Brandon Starkoff joining xAd (May 6, 2015)
Biz Journals: “xAd, a growing global mobile advertising technology company with offices in Chicago, New York City and London, is expected to announce tomorrow that Brandon Starkoff, a 16-year veteran and former managing director of Chicago-based media buying behemoth Starcom MediaVest Group, has joined the company as its vice president of global brands and agencies. In his new role at xAd, Starkoff will work as a strategic advisor to brand marketers and agency leaders seeking to leverage insights from mobile location and place data to provide relevant, personalized mobile advertising.”
Spotlight: ReachLocal Lets You Find Customers Near You (May 6, 2015)
Small Business Trends: “Marketing a local business is not necessarily the same as marketing a nationwide or online business. But that doesn’t mean that online tools like social media and search marketing aren’t necessary. ReachLocal knows the power that these online marketing tools can have for local businesses . . . ReachLocal local businesses reach local customers through online marketing methods. The company’s range of services is constantly evolving to include all of the tactics available to assist local businesses in reaching this goal.”
seoClarity Shares 3 Keys to Local Success for Enterprises (May 5, 2015)
LSA Insider: “Multi-location businesses often have default store locators on their website and most store locators use a javascript or Ajax setup that serves up the nearest location on a map when you search by zip code or city/state. This is a completely dynamic request and websites often don’t contain a unique page or URL for that location. It works really well for the end user while they are on the website and searching for nearest location but it is completely ignored by the search engine . . . The “3 Keys to Local Success” are: 1: Local Landing Page Optimization . . . 2: Citation Building . . . 3: Robust Tracking & Reporting.”
ReachLocal Reports First Quarter 2015 Results (May 5, 2015)
Press Release: “ReachLocal, Inc., a leader in powering online marketing for local businesses, today reported financial results for the first quarter ended March 31, 2015. ‘ReachLocal continued to make progress during the first quarter. We feel we are seeing promising indicators from our newly implemented sales model in North America and positive receptivity from clients to our total digital marketing system for local businesses. ReachEdge was recently honored by the Local Search Association with an ‘Ad to Action’ award,’ said Sharon Rowlands, Chief Executive Officer.”
YP to Host Webinar on Secrets to Digital Marketing Success During National Small Business Week (May 4, 2015)
Press Release: “YP, a leading local marketing solutions provider, will present an informative webinar on the key elements of digital marketing success as part of National Small Business Week, which runs May 4-8 . . . What: The Secrets to Crafting a Digital Footprint . . . When: Monday, May 4, 2015; 6 p.m. ET.”
YP Taps Country Artist Jake Owen To Make Every Day Local (May 4, 2015)
MediaPost: “Country music artist Jake Owen became the latest celeb Monday to participate in YP’s campaign focusing on local businesses. As part of the small business marketing campaign, the country music star doesn’t just go ‘Anywhere With You,’ but rather takes viewers to some of his favorite local Nashville businesses. The video highlights some of Owen’s tops Nashville spots like the shop that repairs his 1989 Jeep Grand Wagoneer, the guitar store where he found his favorite guitar, and a good-old hometown spot for Southern food.”
Infogroup Data Licensing Scores Top Marks for Offering Best Value & Distribution for Listing Citations Solution Infogroup (May 4, 2015)
Press Release: “Infogroup Data Licensing, the provider of a leading SaaS local data platform, Data Axle® and business listing management solution Bulk Update® , announced today it ranked in first place for providing the best value and distribution when it came to listing citation solutions by the Expert Citation Survey 2015. The independent survey enlisted the help of 22 local search experts to provide their insights and opinions on the importance, the effectiveness and the relevance of local search citations in 2015. The 22 experts were asked 12 questions related to local search citations.”
Avvo Study Reveals Small Business Owners View Basic Legal Help as a “Big Business” Luxury (May 4, 2015)
Press Release: “Ahead of National Small Business Week, an April 2015 Avvo, Inc. study finds that many small business (SMB) owners consider lawyers a luxury for larger, more established businesses. For their own needs, SMBs perceive lawyers as costly, time-consuming, and relevant only when things go wrong, which often keeps them from getting the preventative legal guidance needed to protect their businesses. As a result, SMBs take risks that could have expensive consequences for their future. Just as Monty Python reminds us that ‘no one expects the Spanish Inquisition,’ most business owners do not expect disaster to strike – especially in legal matters.”
TalkLocal Turns To Technology To Further Automate Service Requests (May 1, 2015)
MediaPost: “Talklocal is in discussions with several companies to integrate a request for service buttons on the profile pages of Web sites. Until now the company, which connects customers with service providers like plumbers and electricians, has been focusing on building its brand. The ‘request for immediate service’ button will appear on Web sites within the next few months. The button will connect consumers with service providers similar to the way it made the connection on Talklocal’s Web site. The button could, technically, appear in Google, Bing and Yahoo search query results.”
Yellow Pages Fingers Now Walk On Sapphire Crystal (May 1, 2015)
Press Release: “Leading local search company, Avantar, today announced the release of their Yellow Pages app for the Apple Watch. Yellow Pages has come a long way since the time of yellow paper bricks. In this new digital era, Avantar has been quick to adapt to every new digital forms. Their directory app was the very first in the App Store and they continue to be a top performer in business search.”
DialogTech Named Leader in G2 Crowd Grid(SM) for Call Tracking Software; Receives Most 5-Star Customer Reviews (May 1, 2015)
Press Release: “DialogTech, the market leader in call analytics and automation for the enterprise and agencies, today announced it has been named a leader in G2 Crowd’s Grid(SM) report for call tracking software. In addition, the company received the most 5-star customer reviews across more than 380 business professionals.”
