While industry discussion is focused on audience targeting and attribution, ad creative is often the neglected variable driving consumer response. To provide a look into
Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main
Over the last few years, YP has been in the midst of a tremendous transformation in both products and services and branding. To talk through
As traditional media and digital pure play channels struggle to find the right mix of service and scale, no one seems to have fully cracked
During this featured speaker discussion, Joe Walsh, CEO of Dex Media, talked about his recent journey as an investor, consultant and board member and his
Location, location, location. The sophistication of location-targeting and online to offline attribution are really moving the needle when it comes to reaching local consumers and
When it comes to digital marketing, there are tactics that small and medium-sized busiensses (SMBs) should explore managing themselves and other tactics that would probably
During this session at the first Digital Boot Camp, the audience got a chance to get answers to burning questions as it relates to digital
During this session a representative from email marketing company Constant Contact provided some really practical tips on creating content and be more effective with this
Google says that around 78% of US internet users go online to search for info on products and services. This makes the website the digital storefront
The average number of media outlets used for marketing efforts has increased 20% the last 3 years from 6 in 2013 to 7.2 in 2015. For
Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the
The internet and the personal computer brought a world’s worth of information to our homes. Today, smartphones have brought that information to our pockets. As
Infogroup Data Licensing is a provider of high-value business data to clients in search, navigation, and mobile. The company provides real-time location data that is
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Sonata is a global geo-contextual, geo-behavioral advertising platform focused on delivering hyper-local awareness and results. We caught up with Lara Mehanna, GM US, VP sales
Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
bieMEDIA is a provider of online video marketing content for over 25 years. Here is the company’s mission statement: Our mission is to offer seamless video
