Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 37% of SMBs Grew Sales in Last 12 Months, 57% Optimistic about Future (October 20, 2016)
LSA Insider: “The optimism is partly due to new marketing strategies and tactics with 45% saying they plan to implement these strategies in the next 12 months.”
How Location Data Influences Consumer Buying Decisions (October 20, 2016)
Street Fight: “More than one-third of consumers (37%) won’t consider local businesses with inconsistent information online.”
The Why Before the Buy Offers Insights on Consumer Behavior and Local Business Impact (October 20, 2016)
Press Release: “New research sheds light on key factors influencing business consideration and consumer buying decisions.”
How Are Brands Hoping to Boost Conversions? (October 20, 2016)
eMarketer: “Client-side marketers look to A/B testing, online surveys and copy optimization—three relatively easy tactics.”
How The Chicago Bulls Connects A Global Brand To Local Fans (October 20, 2016)
GeoMarketing: “The NBA team’s Dan Moriarty discussed how they use location data and social media to understand Chicago Bulls fans near the United Center and around the world.”
Google Pulls Online, Offline Survey Data Into Analytics 360 (October 19, 2016)
MediaPost: “Google’s Analytics 360 Suite enables marketers to target specific surveys to groups of users who previously were exposed to certain content about products or services.”
