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News

News

Daily News: Lift from Programmatic, Weather’s Impact on Ads, NYC Park Exploring Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Programmatic Providing Up

News

Daily News: Why Brands Use Beacons, Case Threatens Online Reviews, Marketing Success Factors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 76% are Using

News

Daily News: Marketers Share Ideal Media Mix, ROI of Event Sponsorship, 500M Beacons Coming

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What’s the Ideal Media

News

Daily News: 8M Beacons Globally, Microsoft Acquires Genee, Google Local Business Cards

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. State of Beacons: 8

News

Daily News: Using SMS for Loyalty, Make Location Data Actionable, Google Updates Street View

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Placed entices users to

News

Daily News: YP Names New CEO, Understanding the Customer Journey, Moz Trims Product Line

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. YP Names Cox Enterprise’s

News

Daily News: Mobile Search Behavior, Email & Content Best for Lead Gen, IoT & Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 57% Seek “General

News

Daily News: Snapchat Isn’t Just for Teens, Publisher Worries, Localizing Back-to-School Campaigns

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Placed Study Shows Snapchat

News

Daily News: Mobile Research Happens at Home, 5 Omnichannel Tips, Digital Customer Service

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 56% of Mobile

News

Daily News: GMB Brings Insights to SMBs, Cat & Mouse Game of Ad Blocking, Apple Updates Privacy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Update

GMB

Google My Business Update Lets Users Compare Direct vs. Discovery Traffic

According to Google, 82% of consumers use search engines to find information about local businesses. In an effort to help businesses understand how consumers conduct

News

Daily News: Yellow Pages Transformation, Google My Business Update, CVS Launches CVS Pay

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Different Take on

Hibu Adds Amazon to the SMB Marketing Mix
local media

A Different Take on hibu & Yellow Pages: Response to WSJ Article

On Friday the Wall Street Journal published an article that broadly characterized local search and directory company hibu and the yellow pages industry more generally

News

Daily News: Brands Without Mobile Strategy, Facebook Company Pages, Yelp Beats Q2 Expectations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 80% of Brands

News

Daily News: Moz Local Product Update, In-Store Attribution 101, Facebook Redesigns Biz Pages

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Moz Local Improves Ability

business listing management

Moz Local Improves Ability to Delete Duplicate Local Listings at Source

Local search marketers have been grappling with the problem of duplicate and inaccurate business listings for years now. A number of local SEO and presence

News

Daily News: Wal-Mart Buying Jet, Reinvention of Foursquare, Bing is Serious About Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Wal-Mart Had to

News

Daily News: Future of Location, “Moment-Based” Targeting, Demystifying Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Come See the Future

News

Daily News: Q2 Fast Food Foot Traffic, State of Beacons (Webinar), Small Biz Marketing Story

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Battle Over Fast

News

Daily News: CVS Pilots Google Beacon Program, Instagram Stories, SMBs Focus on Social Content

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. CVS Reaching “Nearby” Shoppers

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