Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 80% of Brands Don’t Have a Long-Term Mobile Strategy (August 10, 2016)
LSA Insider: “According to a new study, 80% of brands don’t have a long-term mobile strategy.”
Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day (August 10, 2016)
Marketing Charts: “Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.”
Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise (August 9, 2016)
MediaPost: “Localized programmatic ad platform Simpli.fi, announced Tuesday that it delivered over 50% of its impressions to mobile devices in the month of July.”
Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention (August 9, 2016)
Marketing Land: “More than 70 percent of searches are from mobile, as are 63 percent of ad clicks.”
How to manage Facebook pages for a multi-location business (August 9, 2016)
ClickZ: “A Facebook page can be very useful for a business with multiple locations, either nationally, or internationally.”
