Data: 80% of Brands Don’t Have a Long-Term Mobile Strategy

According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a strategy but were working on it, and 23% didn’t have any mobile strategy at all. While a finding you might expect for SMBs without large marketing budgets, it is shocking […]