Daily News: Brands Without Mobile Strategy, Facebook Company Pages, Yelp Beats Q2 Expectations
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 80% of Brands Don’t Have a Long-Term Mobile Strategy (August 10, 2016) LSA Insider: “According to a new study, 80% of brands don’t have a long-term mobile strategy.” Almost 1 in 5 Americans […]
Data: 80% of Brands Don’t Have a Long-Term Mobile Strategy
According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a strategy but were working on it, and 23% didn’t have any mobile strategy at all. While a finding you might expect for SMBs without large marketing budgets, it is shocking […]