Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
CVS Reaching “Nearby” Shoppers with Google’s Beacon Program (August 3, 2016)
LSA Insider: “Google’s Nearby initiative brings scale to beacon programs that have been hindered by lack-luster app downloads.”
Why Local Businesses Should Treat Their Store Locator Like a Shopping Cart (August 3, 2016)
Street Fight: “At a time when mobile ‘near me’ searches are the new normal, your store locator is your shopping cart.”
Attribution Raises Questions as Video Marketing Budgets Expand (August 3, 2016)
eMarketer: “Video analytics can provide a glimpse into a linear interaction with content, namely the moment when someone loses interest, or is drawn in further.”
Gimbal ‘Experiences’ Puts Control Of Geofences And Beacons Into One Platform (August 3, 2016)
GeoMarketing: “The proximity company’s promise: quick, seamless integration of outdoor and indoor marketing — that doesn’t require an engineering degree.”
SMBs Focus on Creating Relevant Content for Their Social Channels (August 2, 2016)
Marketing Charts: “SMBs reported spending the most of their social media time with content creation, as they hone in on crafting the right messages for their audiences.”
Instagram takes on Snapchat with its very own Stories offering (August 2, 2016)
The Drum: “Instagram appears to have drawn some inspiration from one of Snapchat’s most popular features, unveiling its very own ephemeral content service dubbed ‘Instagram Stories’.”
