Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night Winners (August 4, 2016)
LSA Insider: “Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants.”
The State of Beacons & Proximity Marketing (Webinar 8/18) (August 4, 2016)
LSA Insider: “If you’re interested in the potential of indoor marketing and analytics, you won’t want to miss this session.”
Bloom Geolocation Puts Users Where News Is — And Can Guide Them to Nearby Advertisers (August 4, 2016)
Street Fight: “Bloom for Publishers is the plugin that allows any community news site to bring the immediacy of geolocation to accidents, fires, crime and anything else that’s happening in the community.”
Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools (August 3, 2016)
GeoMarketing: “Demand-side platform MediaMath is aligning itself with geo-data specialist Factual who has netted roughly 30 programmatic/ad tech partners.”
Location Plus Transaction = Priceless. MasterCard Hooks Up With PlaceIQ For Location-Based Insights (August 3, 2016)
AdExchanger: “MasterCard is partnering with location data company PlaceIQ to help retailers and merchants connect what people buy to where people go.”
Small Biz Marketing Stories: Iceberg’s One Hour Heating and Air Conditioning (Monroe, MI) (August 1, 2016)
MarketingBitz: “This column explores the successes and struggles small businesses experience in marketing their businesses.”
