Daily News: Q2 Fast Food Foot Traffic, State of Beacons (Webinar), Small Biz Marketing Story
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night Winners (August 4, 2016) LSA Insider: “Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic […]
The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night Winners
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar locations that Pokémon Go users frequent, to telling “location stories,” mobile marketing platforms are bringing the power of location intelligence to the broader market. The latest insights come from xAd’s […]
The State of Beacons & Proximity Marketing (Webinar 8/18)
Please join the Local Search Association (LSA) and Unacast for an exclusive webinar presentation Thursday, August 18 from 2:00 pm – 3:00 pm ET. Introduced in 2013, Apple’s iBeacon brought attention to beacons and the potential of indoor location and proximity marketing. While beacons have yet to transform retail, they’re being widely adopted in some market […]