Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Moz Local Improves Ability to Delete Duplicate Local Listings at Source (August 9, 2016)
LSA Insider: “Moz announced that its Moz Local software-as-a-service (SaaS) solution has received a number of updates to help franchises better detect duplicate listings, submit them for closure and track progress.”
Geo 101: What Is In-Store Attribution? (August 9, 2016)
GeoMarketing: “Marketers want to know that an ad made consumers do more than click — they want to know if it made them visit a store.”
UK newspapers are teaming up to take on Google and Facebook in the online ad market (August 8, 2016)
Business Insider: “UK national newspapers The Sun, The Guardian, The Daily Mail, and The Times are teaming up in a bid to ward off the threat of Google and Facebook to advertising revenue.”
How Verizon’s Yahoo buy will reshape the digital ad marketplace (August 8, 2016)
Marketing Land: “Verizon’s recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google?”
Infographic: Offline Conversation Is Still the Best Driver of Brand Awareness (August 8, 2016)
Adweek: “A major part of the sales impact from word of mouth comes from offline conversation.”
Facebook’s redesigned business Pages roll out to all (August 5, 2016)
TechCrunch: “Facebook is now finalizing the rollout of a new, cleaner look-and-feel for Pages, which does away with tabs in favor of left-hand side navigation.”