In E73, co-hosts Mike Boland and Charles Laughlin talk about Apple’s moves to make it even easier for small businesses to control how they appear on Apple Maps via Apple Business Connect.
As Mike puts it, Apple’s efforts to make it easier for small businesses to update their profiles (which dictate how they appear on Apple Maps) is a smart move that allows Apple to scale its listing content by giving small businesses the tools to do it themselves.
And SMBs have a strong incentive to manage their listings. What business doesn’t want to be found at the right time for the right reason?
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