Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
A Different Take on hibu & Yellow Pages: Response to WSJ Article (August 11, 2016)
LSA Insider: “Most of the major yellow page publishers are now more digital than print centric.”
What The Latest Google My Business Update Means For Local Marketers (August 11, 2016)
GeoMarketing: “It makes a difference when you know if consumers found your local business via general search or via maps.”
How the DMN’s Speakeasy Became a Major Revenue Driver in the Transition to Digital (August 11, 2016)
Street Fight: “Speakeasy has grown to 70 client businesses that provide a significant share of the estimated $40 million of annual revenue that doesn’t originate within the walls of the DMN.”
CVS Pharmacy launches its own mobile payments and loyalty solution, CVS Pay (August 11, 2016)
TechCrunch: “CVS Health today is launching its own mobile payments solution that will allow customers to pay for products, pick up prescriptions, earn ExtraCare loyalty rewards, as well as pay.”
MediaMath Integrates Proximity To Create Geo-Location Targeted Ads (August 10, 2016)
MediaPost: “MediaMath has integrated Geopulse Proximity from Factual into its TerminalOne Marketing Operating System to deliver targeted mobile advertisements to consumers based on their proximity to physical locations.”
Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money (August 10, 2016)
Ad Age: “Although Proctor & Gamble is not cutting back on advertising with Facebook, it plans to buy highly targeted Facebook ads less often.”
Beacons At Retail To Be Felt Well After Shoppers Leave The Store (August 10, 2016)
Media Post: “Beacons can be used for retargeting shoppers later with personalized emails or online ads.”
