Daily News: Yellow Pages Transformation, Google My Business Update, CVS Launches CVS Pay
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Different Take on hibu & Yellow Pages: Response to WSJ Article (August 11, 2016) LSA Insider: “Most of the major yellow page publishers are now more digital than print centric.” What The Latest […]
A Different Take on hibu & Yellow Pages: Response to WSJ Article
On Friday the Wall Street Journal published an article that broadly characterized local search and directory company hibu and the yellow pages industry more generally as a group of “multibillion-dollar turnarounds [that] have failed.” That both paints with too broad a brush and is inaccurate. To varying degrees all traditional media companies in the U.S. […]