Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
State of Beacons: 8 Million Proximity Sensors Deployed Globally (August 22, 2016)
LSA Insider: “The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged as well.”
Microsoft’s Latest AI Acquisition Can Set Up Your Meetings — Location Marketers Take Note (August 22, 2016)
GeoMarketing: “Microsoft’s purchase of Genee follows its smart device deal and its Starbucks partnership on setting up meetings at based on location.”
Local deals startup Retale launches a Facebook Messenger bot (August 22, 2016)
Venture Beat: “Location-based shopping company Retale launched its Facebook Messenger RetaleBot today.”
Are Brands Optimizing Their Marketing to Death? (August 22, 2016)
AdvertisingAge: “The news last week that Procter & Gamble is scaling back targeted Facebook ads raises a question over whether marketers might be optimizing marketing to death.”
OpenStreetMap debuts Google Street View alternative: OpenStreetView (August 22, 2016)
Search Engine Land: “The company seeks to crowd-source street-level photography on a global basis.”
Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs (August 19, 2016)
Search Engine Land: “Search feature will soon be broadly accessible to local businesses.”
