Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: 56% of Mobile Shopping Research Happening at Home (August 15, 2016)
LSA Insider: “A new LSA study finds that consumers, on average, are more likely to use mobile devices to help make purchase decisions at home.”
‘Omnichannel’ may never catch on, but it’s the next big thing for local (August 15, 2016)
Search Engine Land: “Here’s 5 tips to create a seamless search-to-purchase experience for your local business.”
Closing the Loop on Location-Based Marketing (August 15, 2016)
GeoMarketing: “IgnitionOne’s Michael Ragusa explores the evolving potential of beacons in ‘mobile-first’ marketing.”
Digital Customer Service Channels Lagging, Consumers Say (August 15, 2016)
MarketingCharts: “Study finds that companies make it far easier for their customers to pick up the phone and call them with a service issue than to text them or interact with them on social media.”
Why Marketers Must Focus On Data ‘Far Beyond Location’ to Build a Sharper Picture Of Consumers (August 15, 2016)
Street Fight: “The best results come when companies can access a range of data from companies and providers that add new depth and dimension to their understanding of customers.”
Google lets any publisher apply to have “Critic Reviews” of local businesses (August 12, 2016)
Search Engine Land: “Launched with five approved publishers, Google opens the doors to anyone to apply — even Yelp and TripAdvisor.”
