Daily News: Mobile Research Happens at Home, 5 Omnichannel Tips, Digital Customer Service
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 56% of Mobile Shopping Research Happening at Home (August 15, 2016) LSA Insider: “A new LSA study finds that consumers, on average, are more likely to use mobile devices to help make purchase […]
Multi-Channel Customers 30% More Valuable than Single Channel Customers
Shoppers who buy both online and in-store have a 30% greater lifetime value to a business than those who use just one channel according to Google. This has driven the demand for cross-media marketing as well as online to offline attribution that businesses are asking of marketers. Yet multi-channel marketing is evolving further as consumers’ […]