Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google My Business Update Lets Users Compare Direct vs. Discovery Traffic (August 12, 2016)
LSA Insider: “Google announced that it has updated its Google My Business (GMB) platform to incorporate search behavior data as it relates to the GMB user’s business.”
Adblock Plus says it has already beaten Facebook’s ad block blocking tactics (August 11, 2016)
Marketing Land: “Cat and mouse game around ad blocking is likely to continue and escalate.”
How Apple’s new privacy settings in iOS 10 will impact mobile advertising (August 11, 2016)
MarketingDive: “Apple’s iOS 10 update will give users more control over how much of their data advertisers can see and use.”
Nokia’s former maps unit, now owned by German automakers, is close to signing more investors (August 11, 2016)
Re/code: “Facebook, Amazon or Microsoft — all customers of Here Maps — are possible investors.”
Tequila Herradura Amplifies ‘Sound Of Smoothness’ With Geotargeting On Facebook, Foursquare (August 11, 2016)
GeoMarketing: “The digital campaign is designed to position Tequila Herradura Ultra as a premium choice at nightlife hotspots.”
