Daily News: GMB Brings Insights to SMBs, Cat & Mouse Game of Ad Blocking, Apple Updates Privacy
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google My Business Update Lets Users Compare Direct vs. Discovery Traffic (August 12, 2016) LSA Insider: “Google announced that it has updated its Google My Business (GMB) platform to incorporate search behavior data as […]
Google My Business Update Lets Users Compare Direct vs. Discovery Traffic
According to Google, 82% of consumers use search engines to find information about local businesses. In an effort to help businesses understand how consumers conduct these searches, Google announced that it has updated its Google My Business (GMB) platform to incorporate search behavior data as it relates to the GMB user’s business. The update brings […]
Digital Audit Finds Half of Chicago Businesses Aren’t Mobile Ready
Published: 08/12/2016 Day-long LSA Bootcamp to demystify digital marketing for Chicagoland business owners TROY, Mich., August 12, 2016 — There are more searches coming from mobile devices than desktop computers and mobile is now the primary way consumers find local business information. Yet an online audit of over 170,000 Chicago small and medium-sized businesses (SMBs) […]