Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Placed entices users to share location with frequent flyer miles (August 19, 2016)
Marketing Land: “Company provides a clear value exchange to consumers for their location data.”

Consumers Prefer SMS for Loyalty Program Updates (August 19, 2016)
eMarketer: “Only 21% of brand marketers use SMS for their loyalty program.”

Is your location data actionable? (August 19, 2016)
Mobile Marketer: “To accelerate the velocity of the customer journey, multi-location enterprise brands should make their location data actionable.”

Google Maps updates Street View rendering and controls (August 18, 2016)
Tech Crunch: “Google has detailed a slew of updates over at its Developers Blog aimed at making Street View rendering less crummy, courtesy of some tweaks to the Maps JavaScript API.”

Rio Olympics Needed More Location-Based Technologies (August 18, 2016)
MediaPost: “Here are my ideas on how proximity technologies could be used to make the next Olympics even better.”