Daily News: Using SMS for Loyalty, Make Location Data Actionable, Google Updates Street View

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Placed entices users to share location with frequent flyer miles (August 19, 2016) Marketing Land: “Company provides a clear value exchange to consumers for their location data.” Consumers Prefer SMS for Loyalty Program Updates […]