Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Placed Study Shows Snapchat Isn’t Just For Reaching Teens (August 16, 2016)
LSA Insider: “Many marketers see Snapchat as an app for teens but a new study showed that wasn’t the case.”
How Marketers Are Localizing Their Back-to-School Campaigns (August 16, 2016)
Street Fight: “With back-to-school and back-to-college spending forecasted to reach $75.8 billion this year, up from $68 billion just last year, brands and retailers are getting more strategic.”
Publishers Worry Most About Viewability, Attribution (August 16, 2016)
eMarketer: “US digital advertising professionals within the publishing industry have been most concerned with viewability, attribution and measurement this year.”
Raycom’s Digital Platform PureCars Helps Local Dealers Think Like National Advertisers (August 16, 2016)
AdExchanger: “Local auto advertisers are borrowing tactics from their brand marketing counterparts, like using digital as an add-on to TV buys.”
What Snapchat’s Vurb Acquisition Says About Local Search (August 16, 2016)
Geo-Marketing: “The Millennial-favorite app is thinking big when it comes to connecting online and offline.”
The secret to writing awesome local content (August 15, 2016)
Search Engine Land: “Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area.”
