Conference Coverage
L25 – Scaling Software Through Partnerships
How do you squeeze more value out of your product and find partners to help scale and distribute it? Upwork did just this tells us how…
Conference Coverage
L25 – Lessons in Raising Money in 2025
What are the dynamics that rule the current fundraising environment? The answer is different, depending on whom you ask. So we did the asking at L25…
Conference Coverage
L25 – Show Rather than Tell, with Location Intelligence
Location Intelligence is all about data that radiates from both places and people. What are best practices in utilizing it in localized brand marketing? We tackled this question in a series of case studies at L25.
Ansira
L25 – Anatomy of a Product Development Cycle
The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Conference Coverage
L25 – What is Anti-PR and Why Does it Matter?
Most tech startups do PR wrong. How should they be thinking and acting? JOTO PR Disruptors’ Karla Jo Helms has answers.
Conference Coverage
L25 – What’s The State of Local Search in 2025?
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
Conference Coverage
L25 – What’s the State of Social Media Marketing?
How is social media changing amidst the rise of AI? Monica Ho has a front-row seat and shares her observations and insights with the L25 audience.
Conference Coverage
L25 – Lessons in Scaling from $20M to $200M
10x-ing revenue to $200 million is no easy feat. How is it done? Scorpion Chief Revenue Officer Jamie Adams did it and tells us how.
Cloud Campaign
L25 – What’s the Impact of Organic Social in the AI Age?
What’s the impact of organic social media marketing when done right, and how is that evolving in the AI age? We tackled this in a
Amazon
L25 – What’s the Amazon Local Play in the Premium Streaming Era?
People often think of Amazon’s growth in advertising in a search or display sense on Amazon.com. But what about its endeavors into streaming? We heard
Conference Coverage
L25 – What is Generative Engine Optimization (GEO) and Why is it Important?
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25
Conference Coverage
L25 – Demystifying the Algorithm
SEO is all about reverse engineering Google’s ranking factors. And that’s a moving target. Andrew Shotland’s lifelong mission has been to follow that target, and
AI
L25 – AI and SMBs: The Reality Check
Do SMBs really want AI tools to help them run their businesses? We found out using original data from Localogy and Duda, and presented it during a session at L25.
Conference Coverage
L25 – A Conversation with Yelp
Today’s SMB continues to evolve, given several macro factors. How do today’s SMB profile and how does it differ from ten years ago? No one
Conference Coverage
L24: Anatomy of a BD-Led Exit
We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract.
Conference Coverage
L24: Is BD-Led M&A Your Path to Exit?
B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit.
brandmuscle
L24: Booze and Branding; Local Marketing Insights and Strategies
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion
Conference Coverage
L24: What Street Dance can Teach you about Local Social Engagement
What do street dancer and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists,
Conference Coverage
L24: A Lifetime of Pivots – A Conversation with Joe Walsh
The career of Joe Walsh has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework
Conference Coverage
L24: A Serial Founder’s Journey – Q&A with David Shim
What are the biggest lessons from starting several companies? What’s different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai founder & CEO David Shim.