What do street dancer and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists, Grant Coleman (Uberall) and Sarah Cucchiara (Tiger Pistol) shared insights on audience engagement, community building, and adaptability learned from street dancing, and how these principles can be applied to social and location-based marketing strategies.

Key Takeaways

Here are a few key messages or insights that we gleaned from this session.

• SMB digital marketing (and the art of enabling it) has parallels to several other challenges in life and work. One of those is street dance – an art formerly practiced by Grant Coleman.
• Parallels include finding an audience: SMBs aren’t natural marketers, so they need help getting there through tools that walk a fine balance between capabilities and simplicity. And it all needs to be done based on location (much like the strategic spots that Street dancers choose to do their thing).
• But beyond the physical location that’s so important to SMBs, online/digital presence is increasingly critical. And that translates to Google Business Profiles, among other things.
• But there are challenges for SMBs – street dancers can see audience reactions in real-time. The feedback loop for SMBs has greater latency.
• Bottom line: SMBs need to operate at the street level to fight for attention, and sometimes they need to perform and dance for their customers (metaphorically at first). Realizing these challenges, any SMB SaaS players can fine-tune their offerings to resonate best.

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What Street Dance can Teach you about Local Social Engagement

What do street dancers and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists share insights on audience engagement, community building, and adaptability learned from street dancing, and how these principles can be applied to social and location-based marketing strategies.

Grant Coleman, Uberall
Sarah Cucchiara, Tiger Pistol