L24: Is 2024 a Good Year for Raising Money ?
Tech has been through a tough period as VC wallets have been slammed shut for a while. Or have they? We’ll ask those in the know what to expect in raising money in 2024 and beyond. This panel included the perspective of an experienced investor and a startup founder who has recently been through the […]
L24: Scorpion and ServiceTitan Partnering for Vertical Success
Scorpion and ServiceTitan recently partnered to fill gaps in the others’ capabilities. How did this deal provide a model for finding synergies and deepening your bench?
L24: SMB Presence in a More Fragmented World
From listings to websites to social media, the way consumers find their local businesses is ever-changing. And it is a major challenge for those building digital presence for SMBs to keep up with all of it. Today’s panel offered a broad view of how new technologies, including AI, are transforming the business of online presence, […]
L24: Booze and Branding; Local Marketing Insights and Strategies
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion exploring the strategic partnerships between distributors and high-end retail accounts and how they foster innovative marketing strategies. Key Takeaways Here are a few key messages that we gleaned from this […]
L24: SNAP through a Local Lens
Among several innovations and investments in play, Snap is keen on making its mark with SMB marketing. Using local lenses, Maps and other endemic Snapchat fare, it’s reaching the coveted Gen Z and driving their local behavior. Localogy’s Mike Boland sat down with SNAP’s Rachel Downer to better understand how they are helping small businesses […]
L24: What Street Dance can Teach you about Local Social Engagement
What do street dancer and digital marketers specializing in location-based businesses have in common? They both understand the art of attracting a crowd. Our panelists, Grant Coleman (Uberall) and Sarah Cucchiara (Tiger Pistol) shared insights on audience engagement, community building, and adaptability learned from street dancing, and how these principles can be applied to social […]
L24: Reputation Management in an AI-Driven World
AI is changing everything from the creation of visual art to making credit decisions. It’s also changing how small businesses manage ratings, reviews, and their reputation. We’ll ask key industry players, Birdeye and Synup, to lay it all out for us. Key Takeaways Here are a few key messages or insights that we gleaned from […]
E67 Explores TikTok’s Efforts to Stave Off a Ban
In E67 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about the looming U.S. TikTok ban and the short video juggernaut’s efforts to fight the congressional effort by citing its formidable economic impact on small businesses. The U.S. House has already passed a TikTok ban. The measure now awaits […]
L24: A Lifetime of Pivots – A Conversation with Joe Walsh
The career of Joe Walsh has been a lesson in weathering the looming storms of market disruption, and in seeing around corners. What’s his framework for doing so, and what can we all learn from that? Key Takeaways Joe Walsh’s business challenges started early-on in launching and running an independent (non-telecom funded) yellow pages outfit […]
L24: A Serial Founder’s Journey – Q&A with David Shim
What are the biggest lessons from starting several companies? What’s different today in the fundraising environment, not to mention product strategies and sensibilities today. We talk to Read.ai founder & CEO David Shim.
L24: Birdeye Launches Partner Command Center
Today at Localogy’s L24 conference, Birdeye launched a new insights and analytics tool for its 700+ agency partners. Known as the Partner Command Center, it positions these agencies to have a comprehensive view of their SMBs clients’ marketing performance, and related actionable insights. “The decision to announce at Localogy L24 stems from our recognition of […]