Pro Features
Roku & Shopify Team Up for T-Commerce
Roku has announced the latest partner to accelerate its T-Commerce play: Shopify. The collaboration will position Shopify merchants and their products as targeted ads throughout the Roku UX.
Pro Features
Can X (née Twitter) Be the Everything App?
Fulfilling a move that Elon Musk has telegraphed for months, the Twitter brand is gone, and X now lives there. How does this track to his explicit ambitions to build the ‘everything app?’
Pro Features
Is Apple GPT the Death Knell for Siri?
Rumors have been swirling about Apple’s R&D in AI. Known as “Apple GPT.” It’s allegedly being tested internally among employees, with a wider rollout to come next year. The big question: what does this mean for Siri?
Benchmark Bytes
Where Does SaaS Meet SMB Expectations (and Where Doesn’t It)?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Adobe
Adobe Firefly: One Billion Served
Adobe Firefly has reached one billion images generated. This comes four months after the tool launched – a pace that is propelled by Firefly’s positioning in the ubiquitous creative cloud.
booking software
Not Your Grandfather’s Google Calendar
The humble online calendar is advancing. This longstanding and unsexy format rarely gets updates. But in the last few weeks alone, we’ve noticed an uptick in updates to calendar tech.
Pro Features
From Beer to Goats: Yelp Lists America’s Top SMBs
Yelp and Entrepreneur Magazine today published the first-ever list of America’s top-ranked mom & pop shops. The result is a list of 150 businesses across 10 categories.
Benchmark Bytes
What are SMBs’ Biggest Reasons for Not Adopting SaaS?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
eCommerce
Will TikTok Break into Native eCommerce?
We continue to track clues that TikTok has its own homegrown eCommerce program brewing. Known as “Trendy Beat” it’s a shopping section where TikTok will act natively as an eCommerce store, similar to Amazon.
Apple
Apple Vision Pro: Playing the Long Game
What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle.
Pro Features
Bluehost Launches WonderSuite to Up-Level SMB Websites
Bluehost has announced a feature that’s meant to help SMBs build advanced websites. Known as WonderSuite, it’s a sort of digital co-pilot for the creation and ongoing management of business websites.
Benchmark Bytes
What are SMBs’ Biggest Reasons for Adopting SaaS?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Pro Features
PayPal Brings Tap-To-Pay to SMBs Using Android
PayPal has announced its latest move in democratizing mobile payments to SMBs. It has enabled Tap to Pay functionality for Venmo and Zettle (two apps/services
Pro Features
Amazon Taps SMBs for Last-Mile Delivery
Amazon’s latest move is to tap small businesses as last-mile delivery resources. The idea is that local salons and coffee shops can make some extra scratch by delivering packages for Amazon.
Pro Features
Chatmeter Rethinks Customer Surveys
Chatmeter has launched a new product to inform and empower local businesses with better customer knowledge. Known as Surveys, it lets businesses create their own surveys and gain access to customer insights to guide business decisions.
Benchmark Bytes
What SaaS Functions are SMBs Drawn to?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Pro Features
Snapchat+ Reaches 4 Million Paid Subscribers
The latest Snapchat+ milestone is that it has reached 4 million paid users. That’s up from 3 million in April, 2 million in February and 1 million in August – indicating not only healthy user growth but accelerated adoption.
Pro Features
Google Puts Lens Front & Center
Google has taken the latest step in its ongoing efforts to make visual search a thing. It’s integrating Google Lens deeper into iOS via the Chrome browser. We examine drivers & dynamics
Pro Features
Chatmeter Spotlights Local Marketing Best Practices
As online and mobile outlets where consumers find businesses evolve so does the local marketing playbook. Chatmeter helps define best practices in its latest report.
Pro Features
Gannett: ‘Why We’re Suing Google’
The media and tech worlds collided yet again this week when it was revealed that publishing giant Gannett has filed a suit against Google, alleging monopoly practices. We examine ins and outs.