Snap has taken the latest step in its mapping evolution. As part of its broader revenue diversification play, Snap Map has rolled out new loyalty badges. By gamifying local business engagement, Snap is hoping to boost map usage, offline foot traffic, and ultimately monetization via Promoted Places.
In Snap’s Q1 earnings call on Wednesday, it pointed to SMBs as a growing source of revenue for its advertising and promotional products.
Snap has been on a clear revenue diversification path over the past few years. Branching out from its core business in ad revenue, it has launched subscription products such as Snapchat+. And with a subscription revenue run rate of $1 billion, that plan appears to be working, and gaining Wall Street favor.
Snap has quietly built up to a new milestone that’s turning heads on Wall Street. Its subscription business – consisting of Snapchat+ and a few other things – has reached 25 million paid users. That brings with it an ARR of $1 billion – a well-timed diversification move as the broader ad world suffers.
As the social mapping wars heat up, Snap has announced a milestone in its competitive play, Snap Map. The feature has surpassed 400 million monthly active users, which is a decent portion of Snap’s overall user base of 900 million monthly actives. This also makes it the most engaged social map.
Snapchat lenses can now interact with GPS and GNSS (Global Navigation Satellite Systems). They can also ingest location-based signals such as compass headings and custom locations, which flow from Snap’s places database.
Snap this week is rolling out a new feature to iOS users to help them track and save their local adventures. Known as Footsteps, it offers greater structure around one’s local activity.
Among several innovations and investments in play, Snap is keen on making its mark with SMB marketing. Using local lenses, Maps and other endemic Snapchat
Snapchat has added to its arsenal of marketing formats. On Friday, it launched Sponsored Filters – a simplified flavor of its signature animated lens format. Among other things, this could make them primed for SMBs, a target market Snap continues to pursue.
Amazon’s continued social push brings shopping to popular social feeds. It has accelerated in the past month, including deals with both Meta and Snap. We examine both.
The latest Snapchat+ milestone is that it has reached 4 million paid users. That’s up from 3 million in April, 2 million in February and 1 million in August – indicating not only healthy user growth but accelerated adoption.
The latest Snapchat+ milestone is that it has reached 3 million paid users. That’s up from 2 million in February and 1 million in August – indicating not only healthy user growth but accelerated adoption. We examine drives & dynamics.
In Snap’s Q4 results, one nugget buried in the earnings call caught our attention: the continued ramping growth of Snapchat+. It has reached two million users, up from one million in August and zero in June. We unpack strategic takeaways.
Snap has partnered with Amazon to bring more shoppable products into Snapchat.Products can be discovered, virtually tried on, and purchased. This end-to-end flow under one roof is meant to streamline shopping, with an emphasis on AR.
Snap has announced that its new paid tier Snapchat+ has reached 1 million users. This comes about 45 days after the service’s launch, signaling demand for premium social apps… and diversification from advertising models in the privacy era.
Snap has fired the latest shot in the mapping wars with restaurant recommendations in Snap Map. This represents the second integration in Snap’s new Map “layers” format for thematic local discovery. We examine strategic implications.
We’ve tracked two new developments around Snap Maps in the past few weeks. The first involves a partnership with Ticketmaster to match users with upcoming events in their area. The second is a new “buddy system” for sharing location with friends.
Last month, we wrote about Snap’s AR Lab. Now, just weeks later, Snap completes the one-two punch with the launch of a full-fledged AR creative studio. We dive into strategic implications for SMBs and local commerce.
Emerging and immersive ad formats continue to hold promise, though they’re mostly still in early adopter phases among brands and SMBs. By immersive ads, we mean
One emerging consumer technology that could have implications for local commerce is visual search. This positions the camera as a search input to identify items you point your phone at. We examine through the lens of Snap’s latest updates.
