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Mapping

Snap Continues Steady March Towards Local Search

Snap’s latest move is the My Places feature on Snap Map. This brings more structure to Snap Map’s existing local discovery use case by positioning 30 million SMBs with more formal interactivity in the map experience. We unpack strategic takeaways.

Snap Emphasizes SMB Ad Growth in Q1 Earnings
channel partners

Snap and Gannett Partner to Connect SMBs to Gen-Z

Print and digital media publisher Gannett announced today that it has partnered with Snap Inc.. to distribute Snapchat ad products to SMBs.  Snapchat is uniquely positioned to connect SMBs and Gen-Z, while Gannett has the last-mile sales reach.