Snapchat jumped on the paid-teir wagon with today’s launch of Snapchat+. Joining the emerging crop of paid tiers in the social world – such as Twitter Blue – the subscription offers premium perks for power users.
Following Twitter’s much-discussed paid tier, Twitter Blue, Snap appears to be interested in something similar. Though details are scant, the company has indicated that it’s testing a paid subscription tier called Snapchat+.
It’s not terribly difficult to paint a scenario where a super app could make your life easier. But I’m still going to borrow one from
Among the many interlinking pieces at Snap, mapping is an ongoing initiative. We examine the latest updates to Snap Map including local discovery “layers.”
Emerging and immersive ad formats continue to hold promise, though they’re mostly still in early adopter phases among brands and SMBs. By immersive ads, we mean
One emerging consumer technology that could have implications for local commerce is visual search. This positions the camera as a search input to identify items you point your phone at. We examine through the lens of Snap’s latest updates.
What’s the latest from Snap Maps? It recently announced a structural enhancement known as “layers.” Think of this as different data sets in the map that you can toggle on and off (food, events, etc.) depending on your interests.
Print and digital media publisher Gannett announced today that it has partnered with Snap Inc.. to distribute Snapchat ad products to SMBs. Snapchat is uniquely positioned to connect SMBs and Gen-Z, while Gannett has the last-mile sales reach.
TikTok, for all of the controversy over its security, is an engagement machine. And its success has launched a growing list of competitors. My Localogy
The latest signal for Snap’s social mapping ambitions came this week with the acquisition of location data platform StreetCred. Mostly an “acquihire,” the deal will bring four members StreetCred team to Snap, where they’ll work on strengthening its geo-data backbone.