Apple Maps Stays Classy with Restaurants & Golf Courses Localogy
Apple

Apple Maps Stays Classy with Restaurants & Golf Courses

Apple Maps emboldened its local knowledge this week with place data for restaurants and golf courses. Specifically, it announced a collaboration with the MICHELIN Guide, The Infatuation, and Golf Digest to bring in better listings data in these categories.

3D Mapping

Snapchat Gets More Location Aware

Snapchat lenses can now interact with GPS and GNSS (Global Navigation Satellite Systems). They can also ingest location-based signals such as compass headings and custom locations, which flow from Snap’s places database.

The Latest in the Social Engagement/Monetization Balancing Act Localogy
Instagram

Instagram Escalates the Social Mapping Wars

Instagram this week fired the latest shot in the ongoing social mapping wars. Users can now share their locations with friends via direct messages. Once those messages are received and activated, the recipient can see the sender’s live location within Instagram’s mapping feature for up to an hour. 

Meta Joins the mapping wars
Instagram

Meta Joins the Local Mapping Wars

Instagram revealed plans to develop a social mapping function. Similar to Snap Map, the idea is to array social signals on a map.

Apple

Apple Maps Comes to a Browser Near You

Starting in public beta, users can access Apple Maps for the first time via their web browser, including directions, curated city guides, and other app favorites like Look Around.

Apple Adds Custom Action Links to Business Connect Localogy
Apple

Apple Adds Custom Action Links to Business Connect

Apple has launched a new custom actions feature feature in its Business Connect offering for local businesses. Known as Custom Action Links, they let businesses decide what types of user actions they want to drive in their Apple Maps place card. 

Instagram Plots Course in Social Mapping
Instagram

Instagram Plots Course in Social Mapping

Instagram this week revealed its plans to develop a social mapping function. Similar on some levels to Snap Map, the idea is to array social signals on a map.

Google Dives Deeper Into EVs
connected cars

Google Dives Deeper Into EVs

Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.

Mapping - Apple Refines its Immersive Maps
3D Mapping

Apple Refines its Immersive Maps

While Apple invests in catching up to Google in online mapping, one competitive edge could come from immersive 3D navigation and wayfinding. We examine the latest.

3D Mapping

Google Maps Ups the Ante, Again

Online mapping continues to see a barrage of new feature updates. The latest in this feature arms race comes to us from Google. It announced a wide range of functional upgrades across the board. We examine the list.

Mapping - Apple Refines its Immersive Maps
3D Mapping

Apple Maps Raises the Stakes

Apple Maps has announced that some of its most colorful new features – including Look Around and “Detailed City Experience” – are now more widely available in 20 additional cities.

Google

Google Elevates Mapping and Visual Search

Google’s annual Search On event featured several updates to core search and orbiting products like Maps. Given the prominence and centrality of mapping to local commerce, we’ll start there. We break down the drivers and dynamics.

Instagram

Instagram Joins the Mapping Party

Meta is the latest to join the mapping party with Instagram’s new map feature. This lets users explore popular places around them, and filter locations by business categories – everything from bars to barbers. 

Google

Google Maps Gets Smarter Route Optimization

Google Maps’ new toll road feature adds up tolls on a given route, including alternative routes, ETAs and cost comparisons. The goal is to give drivers the tools they need to make quick decisions about optimal roads while in transit.

Mapping

Snap Map Launches Restaurant Recommendations

Snap has fired the latest shot in the mapping wars with restaurant recommendations in Snap Map. This represents the second integration in Snap’s new Map “layers” format for thematic local discovery. We examine strategic implications.

3D Mapping

Apple Maps Gets its Latest Batch of Updates

Apple’s WWDC keynote yesterday had several notable moments, including iOS 16, two new laptops and the M2 chip. But buried in all the excitement was the latest batch of updates to Apple Maps. We break down the latest details and dynamics.