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loyalty

Snap Map Gamifies Local Business Visits

Snap has taken the latest step in its mapping evolution. As part of its broader revenue diversification play, Snap Map has rolled out new loyalty badges. By gamifying local business engagement, Snap is hoping to boost map usage, offline foot traffic, and ultimately monetization via Promoted Places.
loyalty

Tiger Pistol Releases a Playbook for QSR Loyalty Programs

Tiger Pistol today addressed the world of quick-service restaurants (QSRs) with a published playbook on marketing best practices. Entitled The Next Step in QSR Loyalty Programs: Driving Engagement, Sales, and Retention with Local Digital Advertising Strategies, it’s meant to guide QSR loyalty programs.