Benchmark Bytes

How Important Are Free Trials in SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Snapchat+
Pro Features

Snapchat+ Reaches $20 Million in Monthly Revenue

A little over two months after reaching 5 million paid users, Snapchat+ has crossed another key milestone: $20 million in monthly revenue. What are lessons and takeaways for subscription revenue models?

Can X Crack the SMB Code?
Pro Features

Can X Crack the SMB Code?

The latest Elon-based fiasco has intersected with the Localogy-verse. X has proclaimed that one of the ways it will resolve the revenue gap from its recent F-bomb-ladden advertiser exodus is to pursue ad dollars from the long-tail SMB segment.

AI

Read AI Makes Good on the ‘AI’ Part

Meeting analytics platform Read AI is doubling down on the technology that’s telegraphed in its title. The company has upleveled its capabilities to align with the latest flavors of AI – specifically, large language models.

Localogy Modern Commerce Monitor : Do SMBs Prefer Live Sales or Self-Serve?
Benchmark Bytes

What Pricing Models Rule SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Are We Seeing a Backlash to Content Subscriptions?
AI

Web.com Doubles Down on AI

Web.com today announced a new AI website builder meant to streamline the traditional process of constructing websites. This is targeted to SMBs who are not

Amazon

Amazon One Comes to the Enterprise

Amazon is bringing its retail check-out palm scanning technology, Amazon One, to the enterprise. This includes use cases like employee or guest check-in systems or access to sensitive software (think: HR).

AI

Is Amazon the Big Winner in the AI Era?

Amazon continues to seed and accelerate demand for AI, which was on full display at this week’s re:Invent conference. Among other things, it launched an enterprise chatbot and dedicated chips for AI training. 

Data Scout

Cyber Week Spending: Good News and Bad

The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. However, there’s still time for declines in the remainder of the holiday shopping season. 

Pro Features

Small Business Saturday Goes 3D

To elevate Small Business Saturday this year, American Express’ “Door to Shop Small” campaign will place QR codes on public installations throughout Chicago, LA, and New York to unlock deals and stimulate shopping.

Chatmeter Embracing AI-based Risk Monitoring
Pro Features

Chatmeter Gives Back

As the holiday season kicks off, U.S. enterprises are proving out the virtue pledges that they make throughout the year… some more than others. Chatmeter is one of the first companies this year to put its money where its mouth is.

3D Mapping

Google Maps Ups the Ante, Again

Online mapping continues to see a barrage of new feature updates. The latest in this feature arms race comes to us from Google. It announced a wide range of functional upgrades across the board. We examine the list.

Augmented reality

Google Pretties Up its Immersive Ad Ambitions

Google has taken immersive shopping to the next step. Its new AR Beauty ads simulate what lipstick, eyeshadow, and foundation shades look like on users’ faces before they buy.

Where Do SMB In-Person Software Sales Go Wrong?
Benchmark Bytes

Where Do SMBs Buy SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Hibu Adds Amazon to the SMB Marketing Mix
Amazon

Hibu Adds Amazon to the SMB Marketing Mix

Hibu has announced that it will add Amazon ads to its SMB-focused digital marketing bundle. The partnership specifically involves Amazon’s Sponsored Display ads, which are targeted to high-intent and contextually-relevant Amazon shoppers.

Pro Features

Yelp Expands Neural Networks Across the Board

Yelp has announced expanded use of neural networks for a variety of core features across the site. Those include search results, ad matching, Yelp Waitlist and photo classification. We examine drivers & dynamics.

Klarna

Klarna Joins the Visual-Search Competitive Mix

Klarna is now part of the gradually thickening visual search competitive field. This has implications for Klarna and its business evolution, as well as the visual search subsector. We examine drivers & dynamics.