ai mode, Google, Pro Features, revive, SMB

Google continues to phase in AI-powered search and AI-centric SERPs. It’s doing so even though it massively disrupts its core business. But the question is the optimal pace of that rollout in terms of user acclimation, demand, and revenue. Evidence now points to AI’s pace in approaching default status.

Google this week announced the next logical evolution for AI Mode: the ability to link to and interact with users’ apps. This is meant to extend AI Mode’s functionality beyond answering questions to completing tasks across users’ frequent apps. In other words, it brings AI mode from answers to agent.