Understanding the consumer journey into and inside the store offers valuable insights for brands and businesses. However, getting this data is a challenge for all
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 3 in 4
The number of marketers realizing the power of location data and tech for digital attribution continues to grow. However, many remain engaged in methods such
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Which Digital Channel Budgets
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Neiman Marcus Is
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Top 5 Consumer
Marketers want to understand what tactics are driving store visits, calls, etc., and optimize strategies accordingly. A new Google survey has found some interesting insights
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Scorpion Says Vertical Focus
With many consumers starting the purchase journey online, small and medium-sized businesses (SMBs) need to leverage multiple online channels to successfully attract new business. As
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Sales “Worst Practice”:
After registering a URL for a family member’s business, I received over 20 calls within about 10 days from numbers across the country, and some of
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Rethinking Physical Retail Search
Special Edition: Here is a roundup of all the recap posts from the presentations that took place at the 2016 Place Conference in Chicago, September
Four Entertainment Group (4EG), a privately held company of various bars and restaurants in Chicago and Cincinnati, had no systematic email collection mechanism across locations,
SIM Partners shared a case study with the Place Conference audience about work they did with Shoe Carnival to better understand how customers go from
Smart lighting is an indoor positioning technology that offers highly accurate, real-time location information as a beacon alternative. Today at Place Conference, Aisle411 and Philips
Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked
During a discussion of a case study with NinthDecimal and OMD, the Place Conference audience heard about how McDonald’s was able to build awareness and
In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting
According to Unacast CEO Thomas Walle, proximity sensors (beacons) deployed globally grew 33% in Q2 2016 to 8.27 million sensors. The growth has been rapid,
