Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Which Digital Channel Budgets Are Most Affected by Attribution in Europe? (September 29, 2016)
Marketing Charts: “Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution.”
Generation Stereotypes Are ‘Nonexistent’ When You Have The Power Of Location (September 29, 2016)
GeoMarketing: “Forget ‘marketing to Millennials’ and build relationships — on both the national and local level — instead.”
ANA Asks Facebook to Open Up Its Platform for More Third-Party Measurement (September 29, 2016)
Adweek: “One week after details about Facebook inflating its video metrics for advertisers were discovered, the Association of National Advertisers has called for an audit and accreditation of the social platform’s metrics.”
No One Will Admit The Biggest Problem With Internet Advertising (September 29, 2016)
MediaPost: “The only thing the Internet advertising industry has ‘miscalculated’ is the importance of character in the business of selling advertising.”
Two new studies look at what kinds of campaigns, mobile ad formats work best (September 28, 2016)
Marketing Land: “One study is from the Advertising Research Foundation, the other from mobile ad firm Kargo and neuroscience consumer researcher MediaScience.”
