Daily News: How Attribution Impacts Spend, How Bacardi Views Location, Best Mobile Ad Formats
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Which Digital Channel Budgets Are Most Affected by Attribution in Europe? (September 29, 2016) Marketing Charts: “Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across […]